Julia Denae Photography

Job: logo and brand design

Client: independent portrait photographer

Tone: earthy, friendly, homey

For this project, I wanted to create a brand that felt warm, approachable, and grounded in nature, in keeping with the client’s personal and professional character. I drew inspiration from traditional Scandinavian folk art. This style of work is largely characterized by simple but stylized representations of flora and fauna. It manages to strike a balance between bold floral forms and organized geometry. I used that body of artwork to guide me as I attempted to create imagery that felt both feminine and substantial—both organic and orderly.